The first ZOOM event was launched in late 2012 by Christian Sylt and Caroline Reid who have more than 30 years of experience in the Formula One industry. Their company Money Sport Media produces financial data about all aspects of F1 including commercial rights, team budgets, sponsorship, driver salaries, race finances, broadcast fees and brand exposure.

Over the past decade Money Sport Media has been commissioned to produce local economic impact reports for numerous potential and existing F1 races including those in Brazil, Bahrain, the United States, Australia and Mexico.

It also produces the annual Grand Prix Attendance Report which reveals the highest and lowest ticket prices at every Grand Prix since 2006 along with the attendance from Friday to Sunday.

In 2018 this was joined by the first and only searchable archive of F1 sponsorship values. It contains more than 6,000 values covering every deal since 2004 including team sponsors, suppliers, series partners, race title sponsors, trackside advertisers and team owners. For further information please contact