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ZOOM is an innovative project where signed photos, taken Formula One’s drivers and team bosses, are auctioned at a star-studded annual gala to raise money for charity.

The inaugural ZOOM event took place in 2012 and it is the first and only auction of signed photos taken by the stars of any sport. It is also the only event in F1, except for a Grand Prix, which involves all of the drivers and team bosses.

Each year, the drivers and team principals of every F1 team are asked to take a photograph of their chosen subject. Images range from Fernando Alonso’s podium shot of the Monza crowd to Lewis Hamilton’s photo of his dog Roscoe visiting Rome and Nico Rosberg at the wheel of a 1938 Mercedes W154.

For more details on ZOOM, please contact: caroline@zoom-auction.com

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